Use cases

Customer support

Answer faster without sounding like a robot: personal replies, macros, and ticket details on tap.

Support work is full of answers you’ve written a hundred times. SimpleFill lets you send them in seconds while still sounding like a person, not a macro.

Set up your reply library

Create a Support folder, then a rich snippet for each common answer:

Shortcut	Reply
`;hi`	A friendly greeting with the customer’s name
`;refund`	How refunds work and how long they take
`;shipping`	Shipping times and tracking
`;reset`	How to reset a password
`;bug`	Thanks for the report, here’s what happens next
`;bye`	A warm sign-off with your signature

Make every reply personal

Add a Text Field called first-name with a titleCase Transform, so it looks right however you type it:

Hi {{first-name | titleCase}},

Thanks for getting in touch! I’ve issued a full refund for order
{{order-number}}. You’ll see it on your statement within
{{refund-time}}, usually sooner.

@signature

Make refund-time a Dropdown with options like 3–5 business days and 5–10 business days, so you pick instead of type.

End every reply the same way

Put your sign-off in a Block called signature, with your name, team, and help center link, then end each reply with @signature. When your team’s details change, you update one Block.

Promise dates that are always right

We’ll get back to you by {{date | addBusinessDays(2) | formatDate("dddd, D MMMM")}}.

That’s always two working days from today, written out in full, like Tuesday, 27 October.

Show different text for different customers

With a Dropdown Field plan and an If / Else, one reply can cover everyone: Pro customers see the priority-support line, and everyone else sees the standard one.

Let AI help with the hard ones

Select a customer’s long message and run Summarize to see the gist.
Draft a quick answer, then run ;pro to make it professional, or ;fix to clean it up.
Run Generate Reply in the empty reply box under an angry message for a calm first draft you can edit. Add your sign-off and how you like to write to Memory, and every draft sounds like you.
Create a custom AI action called Empathize: “Rewrite this reply so it acknowledges the customer’s frustration first, then gives the answer.”

Start from a template

The marketplace’s Customer Support templates give you polished replies to start from: out-of-office notes, refund confirmations, incident updates, and more.

Tips

Keep shortcuts short and consistent. Starting every support shortcut the same way, like ;s.refund and ;s.ship, makes them easy to find in the shortcut dropdown.
Use Quick Access when you don’t remember a shortcut: type refund and press Enter.
Helpdesks like Zendesk, Intercom, and Help Scout use rich editors, so formatting and links come through.